Ever heard the phrase, "We're stronger together"? It's more than just words—it's the essence of connection and, in the business setting, it’s a powerful tool for building a thriving community.
When you collaborate with others in your community, the benefits extend far beyond the immediate project. It's about building lasting relationships and reaching new audiences.
Take, for instance, the recent success of Iowa Stage Theatre Company's sell-out performances of the Christmas classic, A Christmas Carol: The Ghost Story of Christmas.
During this exceptional run, Iowa Stage teamed up with three local entities, to promote the show:
The Supply Hive, a local nonprofit, joined hands to collect essential items for the houseless in the community throughout the show run.
Court Avenue Brewing Company, a local restaurant, brewed up a themed ale ("Feeling Scroogie"), with part of the proceeds supporting Iowa Stage during the run.
Vibes Kitchen & Bar, another local eatery, offered a delectable double chocolate cake paired with a St. Bernardus Christmas Ale, contributing a portion of the sales to Iowa Stage.
These collaborations led to cross-promotion. What a win! It’s a dynamic strategy that not only extends the reach of your brand but also brings about a range of collaborative advantages that contribute to sustained success–a sold out show!
As you plan your marketing for 2024, consider the impactful ways you can collaborate with businesses and nonprofits around you—even a simple shoutout on social media can spark unexpected connections.
At In2It Digital, we are honored to stand alongside Iowa Stage. Throughout their collaborations, we curated compelling content that not only highlighted Iowa Stage but also showcased valuable partnerships with three local entities.
Iowa Stage, a nonprofit organization in Des Moines, Iowa, is dedicated to transforming Iowa, its citizens, and the arts community. Their 2023 season, featuring productions like Trouble in Mind, A Bright New Boise, Athena, and A Christmas Carol: The Ghost Story of Christmas, reflects their commitment to producing truthful, relevant, and intimate theatre that inspires, enlightens, and entertains.
In2It Digital Services Provided: Social Media Management, Graphic Design, Web Design, Email Marketing and Strategy. Visit Iowa Stage on Instagram